Through this process, one useful strategy Amazon has found is to undercut their competitors on popular products but actually raise the prices on uncommon products, such as by discounting bestsellers while jacking up prices on obscure books. This way they can ensure their prices are always competitive and squeeze out ever more profit. With all this data, Amazon analyzes customers' shopping patterns, competitors' prices, profit margins, inventory, and a dizzying array of other factors every 10 minutes to choose new prices for its products.
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